Colette Matthews

Sep 5, 2018

by admin

Colette Matthews, Ph.D. is the Vice President of Innovation and Marketing at the Alpha Guardian company. Colette is an experienced marketing and product development professional with over a decade of experience in both the CPG and Durable goods industry. In her current role, Colette oversees all aspects of consumer-centric disruptive innovation, Brand Marketing and New Product Development.

In her previous role previous roles at the world’s leading manufacturer of major home appliances, Whirlpool Corporation, Colette led the Global Innovation, Connectivity & Smart Home Strategy, as well as, Consumer Insights & Strategy teams where she was instrumental in helping shape brand positioning, consumer understanding and build innovation roadmaps within Whirlpool Corporation to drive product and brand leadership.

She kicked off her career at Procter & Gamble with product development roles in both the Global Beauty (China and developing markets) and Health Care business units. Later she accepted a position at Newell Rubbermaid, Beauty & Style Business Unit, where she helped drive consumer driven innovation with assignments in both Brand Management and Consumer Insights. Matthews has led the development and/or worked on a broad array of brands, including Olay, Old Spice, Goody, Solano, the entire portfolio of Whirlpool Corp. brands.
Colette holds a Ph.D. in Biochemistry from University of North Carolina-Chapel Hill and Bachelors of Biochemistry from North Carolina State.

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