Don Scheibenreif is a Vice President, Distinguished Analyst with Gartner’s Technology Innovation and CTO research group. He is also a founding member of Gartner’s ground-breaking work on Digital Business. He works with CTOs, technology innovation and other IT leaders around the world on how emerging trends and digital business will impact enterprise digital business transformation. Prior to joining Gartner in 2010, Mr. Scheibenreif spent more than 20 years as a corporate marketing leader at companies like Quaker Oats, Coca-Cola, True Value, and Grainger. A Chicago native now residing in Seattle with his wife, he remains on a quest to find a decent hot dog in the Pacific Northwest.